How to Set Prices for Digital Products (Ebooks, Templates, Courses) Without Guessing
How to Set Prices for Digital Products (Ebooks, Templates, Courses) Without Guessing Pricing a service is one kind of hard. Pricing a digital product is a different kind of hard entirely — there's no hourly rate to fall back on, no "time spent" to point to. You make something once, and then you have to decide what a single copy is worth, forever, to a stranger who hasn't met you. Most people either panic and price it at $5 because it feels "safe," or throw out a random number that sounds professional. Neither is a real strategy. Here's an actual way to land on a number. Why Digital Products Break the Usual Pricing Logic With a service, the math is straightforward: your time, plus your costs, plus profit. A digital product has none of that built in. The first sale and the thousandth sale cost you almost the same amount to deliver. That means the old "cost plus margin" thinking doesn't really apply — what you're actually pricing is ...